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Psychology Press
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The Science of Social Influence
Advances and Future Progress
Wydawnictwo:
Psychology Press
Oprawa: Miękka
179,69 zł
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Opis
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not.The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.
Szczegóły
Tytuł
The Science of Social Influence
Podtytuł
Advances and Future Progress
Wydawnictwo
Psychology Press
Rok wydania
2007
Oprawa
Miękka
Ilość stron
366
Format
15.0x23.0cm
Języki
angielski
ISBN
9781138006157
Redakcja
Pratkanis Anthony R.
Rodzaj
Książka
Stan
Nowy
EAN
9781138006157
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The Science of Social Influence
179,69 zł
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