78.75
Książki
Oxford University Press
Oxford Dictionary of Business
Wydawnictwo:
Oxford University Press
Oprawa: Miękka
Opis
The Dictionary of Business and Management is a wide-ranging and informative guide to all areas of business. It features up-to-date coverage of over 6,700 terms from marketing to taxation and accounting, business strategy and international finance. US business terms are covered, as well as financial jargon. The new, fourth edition of this established bestseller has been updated to include terms relating to human resources and management, reflecting the growing focus on these areas in modern business. New entries include management concepts (e.g. competence, knowledge management), and named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton). It also covers new terms from fast-changing fields such as current affairs (covering terms such as Private finance initiative and private-public partnership), and Internet business (including terms such as bricks-and-clicks, B2B and viral marketing). In addition to these areas, coverage of social psychology as it relates to management has been expanded, and now covers concepts such as group task theory, group productivity theory, role theory, and leadership theory.Written by a specialized team of contributors in a clear and accessible style, the dictionary will prove indispensable to both business students and professionals.A-Z DICTIONARY; APPENDIX: USEFUL WEBSITES
Szczegóły
Tytuł
Oxford Dictionary of Business
Autor
John Pallister
, Jonathan Law
Wydawnictwo
Rok wydania
2006
Oprawa
Miękka
Ilość stron
576
ISBN
9780192806482
EAN
9780192806482
Kraj produkcji
PL
Producent
GPSR Oxford University Press Espana S.A.
Avenida de Castilla, 2
28022 El Parque Empresarial San Fernando de Henares
PL
916602600
[email protected]
28022 El Parque Empresarial San Fernando de Henares
PL
916602600
[email protected]
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Oxford Dictionary of Business
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