131.25
Książki
Oxford University Press
Public Relations Campaigns
Wydawnictwo:
Oxford University Press
Oprawa: Miękka
Opis
This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.1. Introduction to Public Relations Campaigns -- Mark Sheehan 2. Overview of Twentieth-century Campaigns -- Mark Sheehan 3. Overview of Contemporary Public Relations Theory -- Bronwyn Kirby 4. Understanding Research: Metholody and Terminology - Mark Sheehan 5. Campaign Evaluation -- Deirdre Quinn-Allan 6. Community Relations: Gateways Support Services 2005-06 -- Dr. Kristin Demetrious 7. Stakeholder Engagement: The Wivenhoe Dam Upgrade Project - Robina Xavier 8. Internal Communication: Improving Productivity and Morale at AMP - Donald Alexander 9. Financial Public Relations: Domino's Pizza and Elders Rural Bank - Dr Joy Chia and Robina Xavier 10. Marketing Public Relations: Launching FUndies - Dr Gwyneth V.J. Howell and Dr Katherine Mizerski 11. Strategic Events: New Zealand's Bid to Host the Rugby World Cup 2011 - Joseph Peart 12. Risk Communication: The Toowoomba Water Fight - Chris Galloway 13. Issues and Crisis Management: James Hardie Industries - Dr Gwyneth V.J. Howell 14. Emergency Crisis Communication: Returning Power to Collinsville - Robina Xavier 15. Media Relations: Avian Influenza and the Press - Dr Richard C. Stanton
Szczegóły
Tytuł
Public Relations Campaigns
Autor
Mark Sheehan
, Robina Xavier
, M Sheehan
Wydawnictwo
Rok wydania
2008
Oprawa
Miękka
Ilość stron
252
ISBN
9780195559101
EAN
9780195559101
Kraj produkcji
PL
Producent
GPSR Oxford University Press Espana S.A.
Avenida de Castilla, 2
28022 El Parque Empresarial San Fernando de Henares
PL
916602600
[email protected]
28022 El Parque Empresarial San Fernando de Henares
PL
916602600
[email protected]
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Public Relations Campaigns
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