129.2
Książki
Oxford University Press
IB Business and Management
Wydawnictwo:
Oxford University Press
Oprawa: Miękka
Opis
With features and activities that encourage active learning and critical thinking, this book will improve skills across a range of areas. SL and HL are both covered entirely. This course book places the subject in a broader context, with features about famous figures in business and management, as well as a strong emphasis on Theory of Knowledge. International case studies are used to enhance the syllabus content and bring the real world consequences of business to light. Group and individual activities and a bank of examination-style questions are also included. The Oxford course books are the best ever resource for both teachers and students. They are practical, insightful and fully in line with the IB Course outcomes. Pat Hanson, IB Coordinator, Academy of the Holy Cross, USA All of the Oxford Course books are terrific. Carolyn Hawkins, IB Coordinator, Cookeville High School, USA We have adapted most of the Oxford IB course books for our school. We find them well written, well linked to TOK issues and age appropriate. Sheta Saha, IB Coordinator, Chatsworth International School, SingaporeUNIT 1:BUSINESS ORGANIZATIONS AND MANAGEMENT ; 1.1 Nature and organization of business ; 1.2 Objectivity, stakeholders and the external environment ; 1.3 Organizational planning and decision making ; 1.4 Growth and the impact of globalization ; 1.5 Change and the management of change ; UNIT 2: HUMAN RESOURCES ; 2.1 Human resource planning ; 2.2 Organizational structure and communication ; 2.3 Leadership and management ; 2.4 Motivation ; 2.5 Corporate culture and employer - employee relations ; UNIT 3: ACCOUNTS AND FINANCE ; 3.1 Sources of finance ; 3.2 Management accounting ; 3.3 Financial accounts and ratio analysis ; UNIT 4: MARKETING ; 4.1 Role of marketing ; 4.2 Marketing planning ; UNIT 5: OPERATIONS MANAGEMENT ; 5.1 Production methods ; 5.2 Cost, revenue and break-even analysis ; 5.3 Quality assurance ; 5.4 Location ; 5.5 Innovation ; 5.6 Production planning ; 5.7 Project management ; UNIT 6: BUSINESS STRATEGY ; 6.1 Introduction to business strategy ; 6.2 Strategic analysis ; 6.3 Strategic choice ; 6.4 Strategic implementation ; 6.5 Evaluation and control ; 6.6 Case studies on strategy ; INTERNAL ASSESMENT ; EXTENDED ESSAY ; EXTERNAL ASSESMENT ; FURTHER READING ; GLOSSARY
Szczegóły
Tytuł
IB Business and Management
Autor
Paul Clark
, Peter Golden
, Mark O'Dea
Wydawnictwo
Rok wydania
2012
Oprawa
Miękka
Ilość stron
416
ISBN
9780198390091
EAN
9780198390091
Kraj produkcji
PL
Producent
GPSR Oxford University Press Espana S.A.
Avenida de Castilla, 2
28022 El Parque Empresarial San Fernando de Henares
PL
916602600
[email protected]
28022 El Parque Empresarial San Fernando de Henares
PL
916602600
[email protected]
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IB Business and Management
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