44.1
Książki
Kogan Page
Understanding Brands
Wydawnictwo:
Kogan Page
Oprawa: Miękka
Opis
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. "Understanding Brands" is for those who know that brand management is crucial but who don't know how to go about it. It will help them to understand what a brand is, what it can do for them, and how it supports the strategic goals of the business. It also helps managers to direct and co-ordinate the wide and daunting variety of tasks and experts involved in making brand strategy happen. Featuring many fascinating real-life examples (both good and bad), "Understanding Brands" also includes a brand health checklist. Managers of all levels will benefit from its pragmatic advice on positioning, targeting and implementing a brand. "A quick and broad introduction to the world of 'the brand'" - Media Week"
Szczegóły
Rok wydania
2006
Oprawa
Miękka
Ilość stron
160
ISBN
9780749446659
EAN
9780749446659
Kraj produkcji
GB
Producent
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex
GB
PO22 9NQ Bognor Regis, West Sussex
GB
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