Emotionomics Leveraging Emotions for Business Success

'I believe that 'emotion' is where it's at' - Tom Peters. For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. But many companies have not yet accepted that fact, much less acted on it. "Emotionomics" will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. at the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and "Emotionomics" will help you to step closer to customers and employees, but step ahead of your competitors. 'the truth behind the cold face of business.' the bookseller 'the second chapter in particular offers a crash course on facial coding and how you can successfully discern the seven core emotions...' esquire 'dan hill offers a new perspective: that emotions can be crucial to business motivation.' accounting technician 'hill's book aims to educate the reader into understanding what people are thinking, how emotions win over our reason and logic and how to unlock the power of emotions in terms of your business - harnessing the power but not becoming victim to it.' managing growth "in emotionomics, hill connects readers to the feelings within them that were once nearly impossible to measure..." "the valuable lessons found in emotionomics not only take the ideas of emotional intelligence to the next level, but also measure and demonstrate how they can be used to improve business and the feelings people have about business." summary.com apr 2009