102.9
Książki
Laurence King Publishing
Strategic Thinking for Advertising Creatives
Wydawnictwo:
Laurence King Publishing
Oprawa: Miękka
Opis
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained in the previous chapter on a hypothetical project, so that at the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted to online and social networking.
Szczegóły
Tytuł
Strategic Thinking for Advertising Creatives
Autor
Alice Kavounas Taylor
Wydawnictwo
Rok wydania
2013
Oprawa
Miękka
Ilość stron
208
ISBN
9781780672731
EAN
9781780672731
Kraj produkcji
GB
Producent
Laurence King Publishing
Dodałeś produkt do koszyka
Strategic Thinking for Advertising Creatives
102,90 zł
Rabaty do 45% non stop
Ponad 200 tys. produktów
Bezpieczne zakupy
Recenzje