142.8
Książki
Bloomsbury
Multimodal Discourse
Wydawnictwo:
Bloomsbury
Oprawa: Miękka
Opis
Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language. 'Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.' Ron Scollon, Professor of Linguistics, Georgetown
Szczegóły
Tytuł
Multimodal Discourse
Autor
Theo Van Leeuwen
, Gunther Kress
, Theodoor Jacob Van Leeuwen
Wydawnictwo
Rok wydania
2001
Oprawa
Miękka
Ilość stron
160
ISBN
9780340608777
EAN
9780340608777
Kraj produkcji
GB
Producent
Bloomsbury Publishing Plc
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Multimodal Discourse
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