Microeconomics

 

For the one-semester Principles of Microeconomics courses at four- and two-year colleges and universities.

Learn economics through real business examples.

The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives. And regardless of their future career path?opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub?students will benefit from understanding the economic forces behind their work.

 

Need extra support?

This title can be supported by MyEconLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.

 

This product is the book alone, and does NOT come with access to MyEconLab.

 

You can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyEconLab: Microeconomics with MyEconLab: International Editions, 4/e (ISBN 9780273771678). Alternatively, buy access online at www.MyEconLab.com.

For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

 

Part 1: Introduction Chapter 1: Economics: Foundations and Models Chapter 2: Trade-offs, Comparative Advantage, and the Market System Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Chapter 4: Economic Efficiency, Government Price Setting, and Taxes Part 2: Markets in Action Chapter 5: Externalities, Environmental Policy, and Public Goods Chapter 6: Elasticity: The Responsiveness of Demand and Supply Chapter 7: The Economics of Health Care Part 3: Firms in the Domestic and International Economies Chapter 8: Firms, the Stock Market, and Corporate Governance Chapter 9: Comparative Advantage and the Gains from International Trade Part 4: Microeconomic Foundations: Consumers and Firms Chapter 10: Consumer Choice and Behavioral Economics Chapter 11: Technology, Production, and Costs Part 5: Market Structure and Firm Strategy Chapter 12: Firms in Perfectly Competitive Markets Chapter 13: Monopolistic Competition: The Competitive Model in a More Realistic Setting Chapter 14: Oligopoly: Firms in Less Competitive Markets Chapter 15: Monopoly and Antitrust Policy Chapter 16: Pricing Strategy Part 6: Labor Markets, Public Choice, and the Distribution of Income Chapter 17: The Markets for Labor and Other Factors of Production Chapter 18: Public Choice, Taxes, and the Distribution of Income