69
Książki
Kogan Page
Cambridge Marketing Handbook: Law
Wydawnictwo:
Kogan Page
Oprawa: Twarda
Opis
Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such as advertisements and social media. Written by a marketer, rather than a lawyer, this handbook is designed to give practical guidance on all the necessary aspects. Legal language is very precise, and hence complicated; this handbook uses colloquial language for clarity. Each chapter includes clear summaries, examples and flow diagrams to help marketers understand how to comply.
Szczegóły
Tytuł
Cambridge Marketing Handbook: Law
Autor
Cambridge Marketing College
, Kiran Kapur
Wydawnictwo
Rok wydania
2013
Oprawa
Twarda
Ilość stron
96
ISBN
9780749470678
EAN
9780749470678
Kraj produkcji
GB
Producent
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex
GB
PO22 9NQ Bognor Regis, West Sussex
GB
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