69
Książki
Kogan Page
Cambridge Marketing Handbook: Pricing Points
Wydawnictwo:
Kogan Page
Oprawa: Twarda
Opis
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgeably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as every pricing decision should be taken within the context of customer value. Cambridge Marketing Handbook: Pricing Points explores essential knowledge and important theory on topics including value, economics, accounting and segmentation. It covers conventional and novel approaches to pricing (competition, cost, value-based and dynamic methods) with contemporary illustrations from B2B, B2C and B2B2C. Real company examples throughout the book are drawn from global consulting practice with major enterprises and state of knowledge content from international conferences.
Szczegóły
Tytuł
Cambridge Marketing Handbook: Pricing Points
Autor
Cambridge Marketing College
, Harry MacDivitt
Wydawnictwo
Rok wydania
2013
Oprawa
Twarda
Ilość stron
176
ISBN
9780749470739
EAN
9780749470739
Kraj produkcji
GB
Producent
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex
GB
PO22 9NQ Bognor Regis, West Sussex
GB
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