255
Książki
Pearson
Marketing Plan Handbook
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.Preface 1. Marketing Planning: New Pace, New Possibilities 2. Analyzing the Current Situation 3. Understanding Markets and Customers 4. Segmenting, Targeting, and Positioning 5. Planning Direction, Objectives, and Marketing Support 6. Developing Product and Brand Strategy 7. Developing Channel and Logistics Strategy 8. Developing Pricing Strategy 9. Developing Marketing Communications and Influence Strategy 10. Planning Metrics and Implementation Control Glossary. Credits. Index.
Szczegóły
Rok wydania
2013
Oprawa
Miękka
Ilość stron
224
ISBN
9781292021676
EAN
9781292021676
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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