Public Relations Campaigns

Public Relations Campaigns is also available as an e-book.This text uses real life cases to take students step-by-step through the diverse range of elements involved in planning and building a public relations campaign. It begins with an introduction to theory then focuses strongly on practice, with case studies that demonstrate how campaigns are implemented in the various disciplines of PR, including through media relations, crisis management, risk communication, community relations, employee relations, marketing publication relations, international public relations, political and government relations and financial relations.New to this editionNew and contemporary case studies are included to examine campaign development and implementation processes.New Practitioner Profiles - Q & As with professionals at different stages in their careers.Preface ; 1. Introduction to Public Relations Campaigns, Mark Sheehan ; 2. Overview of Public Relations Campaigns in Australia, Mark Sheehan ; 3. Introduction to Contemporary Public Relations Theory, Bronwyn Kirby ; 4. Understanding Research, Mark Civitella ; 5. Third Sector Public Relations: Every Australian Counts-Making the NDIS Real, Paul Adams ; 6. Social Marketing: DrinkWise Australia, Noel Turnbull ; 7. An NGO Using People Power: GetUp!, Emma Bennett ; 8. Internal Communication: Future Ready at La Trobe University, Karen Morath ; 9. Public Relations in the Finance Sector: India Equities, Mark Sheehan and David Manallack ; 10. Marketing Public Relations: Juice it Right, ; GWYNETH V. J. HOWELL AND ROHAN MILLER ; 11. Community Risk Issue Activists: Coal Seam Gas in Australia, Chris Galloway and Tony Jaques ; 12. Issues and Crisis Management: James Hardie Industries, Gwyneth V. J. Howell ; 13. Emergency Crisis Communication: Returning Power to Collinsville, Robina Xavier ; 14. Tourism and Public Relations: Bringing Oprah 'Down Under', Ingrid Larkin ; 15. Crisis Communication and Reputation: Energex and the 2011 Queensland Floods, Ingrid Larkin