Digital Business and E-Commerce Management

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.Part 1 Introduction 1 Introduction to digital business and e-commerce 2 Marketplace analysis for e-commerce 3 Digital business infrastructure 4 E-environment Part 2 Strategy and applications 5 Digital business strategy 6 Supply chain management 7 E-procurement 8 E-marketing 9 Customer relationship management Part 3 Implementation 10 Change management 11 Analysis and design 12 Digital business service implementation and optimization