328.18
Książki
Pearson
Essentials of MIS, Global Edition
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
For undergraduate and graduate MIS courses. An in-depth look at how today's businesses use information technologies. Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student. Laudon and Laudon continue to define the MIS course for all business majors by emphasizing how business objectives shape the application of new information systems and technologies.1 INTRODUCTION TO E-COMMERCE 2 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM 3 BUILDING AN E-COMMERCE PRESENCE: WEB SITES, MOBILE SITES, AND APPS 4 E-COMMERCE SECURITY AND PAYMENT SYSTEMS 5 E-COMMERCE BUSINESS MODELS 6 E-COMMERCE MARKETING AND ADVERTISING 7 SOCIAL, MOBILE, AND LOCAL MARKETING 8 ETHICS, LAW, AND E-COMMERCE 9 ONLINE MEDIA 10 SOCIAL NETWORKS AND COMMUNITIES 11 E-COMMERCE RETAILING AND SERVICES 12 B2B E-COMMERCE
Szczegóły
Rok wydania
2014
Oprawa
Miękka
Ilość stron
504
ISBN
9781292019574
EAN
9781292019574
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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Essentials of MIS, Global Edition
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