Managerial Economics in a Global Economy

Tastes, production, labor markets, financial markets, and competition have become highly globalized; financial and economic crises have become more frequent, and the risks of doing business have increased in a world economy that has become more sluggish (growing less rapidly than in past decades). Thoroughly recognizing and highlighting this new business environment, Managerial Economics in a Global Economy examines how firms reach optimal managerial decisions in the face of these modern constraints. Managerial Economics in a Global Economy synthesizes economic theory, decision sciences, and business administration to help instructors train students on how managerial deccisions are actually made in the modern, globalized world. Theory is explained clearly and the applications are numerous, real, and relevant. A global perspective permeates the presentation- examples, data and theory- to help illustrate how local economic decision making is now inescapably global. I really like the Salvatore text because of its global emphasis. It ranks above all other texts I would use at the undergraduate level. Anthony Paul Andrews, Governor's State University Comprehensive coverage, updated and new material, clear and effective writing M. J. Alhabeeb, University of Massachusetts AmherstPART ONE INTRODUCTION ; 1. The Nature and Scope of Managerial Economics ; 2. Demand, Supply, and Equilibrium Analysis ; 3. Optimization Techniques and New Management Tools ; PART TWO DEMAND ANALYSIS ; 4. Demand Theory ; 5. Demand Estimation ; 6. Demand Forecasting ; PART THREE PRODUCTION AND COST ANALYSIS ; 7. Production Theory and Estimation ; 8. Cost Theory and Estimation ; PART FOUR MARKET STRUCTURE AND PRICING PRACTICES ; 9. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition ; 10. Oligopoly and Firm Architecture ; 11. Game Theory and Strategic Behavior ; 12. Pricing Practices ; PART FIVE REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING ; 13. Regulation and Antitrust: The Role of Government in the Economy ; 14. Risk Analysis ; 15. Long-Run Investment Decisions: Capital Budgeting