Economics for Business

Were you looking for the book with access to MyEconLab? This product is the book alone, and does NOT come with access to MyEconLab. Buy Economics for Business 6th Edition by Sloman with MyEconLab access card, (9780273792598) if you need access to the MyEconLab as well, and save money on this brilliant resource. Economics for Business' covers all the current issues facing today's business world. Up-to-date case studies cover everything from the impact of the financial crisis to the examination of specific businesses. Want to see economics in action? Search online for the Sloman Economics News Site - a blog that's updated several times a week with current affairs and topical stories...all linked into your textbook so you can explore the background to the issues more deeply.Guided tour Preface About the authors Publisher's acknowledgements Part A BUSINESS AND ECONOMICS 1 The business environment and business economics 2 Economics and the world of business 3 Business organisations Part B BUSINESS AND MARKETS 4 The working of competitive markets 5 Business in a market environment Part C BACKGROUND TO DEMAND 6 Demand and the consumer 7 Demand and the firm 8 Products, marketing and advertising Part D BACKGROUND TO SUPPLY 9 Costs of production 10 Revenue and profit Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION 11 Profit maximisation under perfect competition and monopoly 12 Profit maximisation under imperfect competition Part F SUPPLY: ALTERNATIVE STRATEGIES 13 An introduction to business strategy 14 Alternative theories of the firm 15 Growth strategy 16 The small-firm sector 17 Pricing strategy Part G THE FIRM IN THE FACTOR MARKET 18 Labour markets, wages and industrial relations 19 Investment and the employment of capital Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 20 Reasons for government intervention in the market 21 Government and the firm 22 Government and the market Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT 23 Globalisation and multinational business 24 International trade 25 Trading blocs Part J THE MACROECONOMIC ENVIRONMENT 26 The macroeconomic environment of business 27 The balance of payments and exchange rates 28 Banking, money and interest rates 29 Business activity, employment and inflation Part K MACROECONOMIC POLICY 30 Demand-side policy 31 Supply-side policy 32 International economic policy Web appendix W:1 Key ideas K:1 Glossary G:1 Index I:1