loading
Status zamówienia
61 651 55 95
Zaloguj się
Funkcja dostępna tylko dla zarejestrowanych użytkowników. Zaloguj się lub załóż konto aby otrzymać powiadomienie o dostępności.
Nie pamiętasz hasła?
Zaloguj się przy pomocy
Nie masz konta?
Zarejestruj się
407 Książki Pearson

Strategic Management and Business Policy: Globalization, Innovation and Sustainability: Global Editi

Charles Bamford

,

Alan Hoffman

,

David Hunger

Wydawnictwo: Pearson
Oprawa: Miękka
407,00 zł
Produkt chwilowo niedostępny

Opis

A class-tested approach to Strategy for Strategic Management and Business Policy courses Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292061153) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocatorPART 1 Introduction to Strategic Management and Business Policy CHAPTER 1 Basic Concepts of Strategic Management CHAPTER 2 Corporate Governance 42 CHAPTER 3 Social Responsibility and Ethics in Strategic Management 70 PART 2 Scanning the Environment 93 CHAPTER 4 Environmental Scanning and Industry Analysis 94 CHAPTER 5 Internal Scanning: Organizational Analysis 136 PART 3 Strategy Formulation 173 CHAPTER 6 Strategy Formulation: Situation Analysis and Business Strategy 174 CHAPTER 7 Strategy Formulation: Corporate Strategy 204 CHAPTER 8 Strategy Formulation: Functional Strategy and Strategic Choice 236 PART 4 Strategy Implementation and Control 269 CHAPTER 9 Strategy Implementation: Organizing for Action 270 CHAPTER 10 Strategy Implementation: Staffing and Directing 300 CHAPTER 11 Evaluation and Control 328 PART 5 Introduction to Case Analysis 363 CHAPTER 12 Suggestions for Case Analysis 364 PART 6 Cases in Strategic Management 1-1

Szczegóły

Tytuł
Strategic Management and Business Policy: Globalization, Innovation and Sustainability: Global Editi
Autor
Charles Bamford , Alan Hoffman , David Hunger
Wydawnictwo
Rok wydania
2014
Oprawa
Miękka
Ilość stron
832
ISBN
9781292060811
EAN
9781292060811
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
ul. Szamocka 8
01-748 Warszawa
PL

[email protected]

Recenzje

Brak recenzji
5
0
4
0
3
0
2
0
1
0
Twoja recenzja
Twoja ocena:
Dziękujemy za dodanie opinii!
Pojawi się po weryfikacji administaratora.
407,00 zł
Produkt chwilowo niedostępny
Dodałeś produkt do koszyka
Produkt
Strategic Management and Business Policy: Globalization, Innovation and Sustainability: Global Editi
Charles Bamford, Alan Hoffman, David Hunger
407,00 zł
Przejdź do koszyka
407,00 zł
Rabaty do 45% non stop Rabaty do 45% non stop
Ponad 200 tys. produktów Ponad 200 tys. produktów
Bezpieczne zakupy Bezpieczne zakupy
Tami
O firmie
Dane firmowe
dobraksiazka.pl
ul. Starołęcka 7
61-361 Poznań [email protected]
Poczta polska DPD Orlen Paczka InPost
Przelewy24 BLIK VISA MASTERCARD PAYPO