377
Książki
Pearson
Social Media Marketing
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.Section I: Foundations of Social Media Marketing Chapter1: The Horizontal Revolution Chapter 2: Strategic Planning with Social Media Chapter 3: Social Consumers Chapter 4: Digital communities Section II: The Four Zones of Social Media Chapter 5: Social Communities Chapter 6: Social Publishing Chapter 7: Social Entertainment Chapter 8: Social Commerce Section III: Measuring Users and Social Media Campaigns Chapter 9: Social Media for Consumer Insight Chapter 10: Social Media Metrics
Szczegóły
Rok wydania
2013
Oprawa
Miękka
Ilość stron
252
ISBN
9781292023533
EAN
9781292023533
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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Social Media Marketing
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