377
Książki
Pearson
The Practice of Public Relations
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.
Szczegóły
Rok wydania
2013
Oprawa
Miękka
Ilość stron
404
ISBN
9781292042244
EAN
9781292042244
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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The Practice of Public Relations
377,00 zł
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