210.93
Książki
Kogan Page
A Practical Guide to Entrepreneurship
Wydawnictwo:
Kogan Page
Oprawa: Miękka
Opis
"A Practical Guide to Entrepreneurship" combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller "Starting a Successful Business" by the same author, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.
Szczegóły
Rok wydania
2012
Oprawa
Miękka
Ilość stron
304
ISBN
9780749466886
EAN
9780749466886
Kraj produkcji
GB
Producent
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex
GB
PO22 9NQ Bognor Regis, West Sussex
GB
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A Practical Guide to Entrepreneurship
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