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Laurence King Publishing
Advertising for People Who Dont Like Advertising
Wydawnictwo:
Laurence King Publishing
Oprawa: Twarda z obwolutą
93,30 zł
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Opis
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Szczegóły
Tytuł
Advertising for People Who Dont Like Advertising
Autor
Kesselskramer
Wydawnictwo
Rok wydania
2012
Oprawa
Twarda z obwolutą
Ilość stron
240
Format
17.5x25.0cm
Języki
angielski
ISBN
99866004034KS
Rodzaj
Książka
Stan
Nowy
EAN
9781856698252
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Advertising for People Who Dont Like Advertising
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