30.24
Książki
Wydawnictwo Naukowe UMK
Are Optimists More Sustainable as Consumers?
A Study of Poland, China and India
Wydawnictwo:
Wydawnictwo Naukowe UMK
Oprawa: Miękka
30,24 zł
Wysyłka: 1 - 3 dni robocze
+ czas dostawy
+ czas dostawy
Opis
This monograph explores the impact of two personality traits (consumer optimism and consumer pessimism) and three cognitive processes (consumer environmental, health and social consciousness) on sustainable consumer behavior. Drawing on survey data collected from Poland, China, and India, the study examines how these traits and processes interact, and how demographic factors such as consumer age, education, income and household size moderate these relationships across different cultural contexts.Surprisingly, the findings reveal that not only optimism, but also pessimism can directly and positively influence sustainable behavior. This unexpected result for consumer pessimism challenges common assumptions and opens new avenues for understanding the psychological drivers of sustainable consumption.With theoretical insights and practical implications for marketers and policymakers, this monograph offers a fresh perspective on the complex nature of sustainable consumer behavior.
Szczegóły
Tytuł
Are Optimists More Sustainable as Consumers?
Podtytuł
A Study of Poland, China and India
Autor
Wydawnictwo
Rok wydania
2025
Oprawa
Miękka
Ilość stron
82
Języki
angielski
ISBN
9788323161318
Rodzaj
Książka
EAN
9788323161318
Kraj produkcji
PL
Producent
Wydawnictwo Naukowe UMK
Dodałeś produkt do koszyka
Are Optimists More Sustainable as Consumers?
30,24 zł
Rabaty do 45% non stop
Ponad 200 tys. produktów
Bezpieczne zakupy
Recenzje