Barringer: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition

For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. Here's how: *Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. *Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. *Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.PART I. STARTING THE PROCESS Chapter 1. Why Plan? PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN Chapter 2. Developing and Screening Business Ideas Chapter 3. Feasibiity Analysis PART III. PREPARING A BUSINESS PLAN Chapter 4. Introductory Material, Executive Summary, and Description of the Business Chapter 5. Industry Analysis Chapter 6. Market Analysis Chapter 7. Marketing Plan Chapter 8. Management Team and Company Structure Chapter 9. Operations Plan and Product (or Service) Design and Development Plan Chapter 10. Financial Projections PART IV. PRESENTING THE BUSINESS PLAN Chapter 11. Presenting the Plan with Confidence Name Index Subject Index