34.13
Literatura obcojęzyczna
Macat International
Blue Ocean Strategy
How to Create Uncontested Market Space
Opis
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors? creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call ?red oceans,? and instead seek out new markets, or ?blue oceans.? Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a ?blue ocean? market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
Szczegóły
Tytuł
Blue Ocean Strategy
Podtytuł
How to Create Uncontested Market Space
Autor
Andreas Mebert
, Stephanie Lowe
Wydawnictwo
Seria
Rok wydania
2019
Oprawa
Miękka
Ilość stron
98
Format
13.0x20.0cm
Języki
angielski
ISBN
9781912128426
Rodzaj
Książka
Stan
Nowy
EAN
9781912128426
Dodałeś produkt do koszyka
Blue Ocean Strategy
34,13 zł
Rabaty do 45% non stop
Ponad 200 tys. produktów
Bezpieczne zakupy
Recenzje