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Literatura obcojęzyczna
BIS
Brand the Change
The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers
Wydawnictwo:
BIS
Oprawa: miękka
Opis
Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts
Szczegóły
Tytuł
Brand the Change
Podtytuł
The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers
Autor
Anne Miltenburg
Wydawnictwo
Rok wydania
2017
Oprawa
miękka
Ilość stron
224
Format
21 x 25 cm
Języki
angielski
ISBN
9789063694784
Rodzaj
Książka
Stan
Nowy
EAN
9789063694784
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