Branded Beauty

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In "Branded Beauty", Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estee Lauder, L'Oreal and Max Factor, "Branded Beauty" also considers the future of the beauty business. "Recommended in The Style List by Stylist Magazine" Stylist 20111019 "A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing." Legal Strategy ReviewChapter - 00: Introduction;Chapter - 01: Chasing Cleopatra;Chapter - 02: The glamour professionals;Chapter - 03: Out come the talons;Chapter - 04: The beauty queen of Corona;Chapter - 05: The French beauty factory;Chapter - 06: Giants in the bathroom;Chapter - 07: The stardust factor;Chapter - 08: The 5 per cent solution;Chapter - 09: The lure of luxury;Chapter - 10: How to launch a cream;Chapter - 11: The quest for eternal youth;Chapter - 12: Beauty goes global;Chapter - 13: A face in the crowd: finding a niche;Chapter - 14: Beauty from shelf to street;Chapter - 15: Digital beauty;Chapter - 16: Under the knife;Chapter - 17: The new male order;Chapter - 18: Ethical, organic and sustainable;Chapter - 19: The needle artists;Chapter - 20: The future of beauty