46.21
Książki
Penguin Books
Brandsplaining
Wydawnictwo:
Penguin Books
Oprawa: Miękka
46,21 zł
Cena rekomendowana: 74,00 zł
Cena okładkowa/rekomendowana przez wydawcę/producenta.
Wysyłka: 1-2 dni robocze
+ czas dostawy
+ czas dostawy
Zapłać za 30 dni
Opis
Brands profit by telling women who they are and how to be.Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
Szczegóły
Rok wydania
2022
Oprawa
Miękka
Ilość stron
240
Format
15.3x23.4cm
Języki
angielski
Rodzaj
Książka
EAN
9780241456002
Dodałeś produkt do koszyka
Brandsplaining
46,21 zł
Rabaty do 45% non stop
Ponad 200 tys. produktów
Bezpieczne zakupy
Recenzje