Business in Action Plus MyBizLab with Pearson eText

For introductory courses in business. This package includes MyBizLab(R). A Concise and Comprehensive Introduction to Business Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text's tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters. This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff. This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.1. Developing a Business Mindset 2. Understanding Basic Economics 3. The Global Marketplace 4. Business Ethics and Corporate Social Responsibility 5. Forms of Ownership 6. Entrepreneurship and Small-Business Ownership 7. Management Roles, Functions, and Skills 8. Organization and Teamwork 9. Production Systems 10. Employee Motivation 11. Human Resources Management 12. Labor Relations 13. The Art and Science of Marketing 14. Product and Pricing Strategies 15. Distribution and Marketing Logistics 16. Customer Communication 17. Financial Information and Accounting Concepts 18. Financial Management 19. Financial Markets and Investment Strategies 20. The Money Supply and Banking Systems