96.56
Książki
Cambridge University Press
Cambridge English for Marketing Student's Book + CD
Wydawnictwo:
Cambridge University Press
Oprawa: Miękka
96,56 zł
Cena rekomendowana: 100,00 zł
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Opis
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Covering a range of marketing-related topics including marketing plans, market research, branding and digital marketing, the ten standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as carrying out marketing audits using SWOT, PESTEL and Five Forces analyses, planning the marketing mix, preparing marketing campaigns, organising events and exhibitions and developing digital marketing strategies. The use of authentic contexts in the book further helps prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
Szczegóły
Tytuł
Cambridge English for Marketing Student's Book + CD
Autor
Wydawnictwo
Rok wydania
2014
Oprawa
Miękka
Ilość stron
120
Format
19.0x25.0cm
Języki
angielski
ISBN
9780521124607
Rodzaj
Książka
Stan
Nowy
EAN
9780521124607
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Cambridge English for Marketing Student's Book + CD
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