449.76
Książki
Kogan Page
Category Management in Purchasing
Wydawnictwo:
Kogan Page
Oprawa: Twarda
Opis
Category Management in Purchasing is a comprehensive guide to strategic category management, providing a step-by-step guide to its implementation and use. This book provides the necessary tools, techniques and applications that will enable the reader to implement this cost saving purchasing method. The 3rd Edition of Category Management in Purchasing has been rigorously updated to reflect latest thinking in the field. Jonathan O'Brien shows how a strategic approach needs to work effectively together with other approaches, such as Supplier Relationship Management. He has added important sections on governance, included more supplier and supply chain tools, and introduced a pragmatic route for smaller businesses or those who need step-by-step advice. The book provides case studies of real companies, including: IKEA, The Body Shop, NHS, Heinz, Cardiff Council, and GlaxoSmithKline.Chapter - 00: Introduction; Chapter - 01: Introducing Category Management; Chapter - 02: The principles of category management; Chapter - 03: Laying the groundwork for success; Chapter - 04: Stage 1- Initiation; Chapter - 05: Stage 2- Insight; Chapter - 06: Stage 3- Innovation; Chapter - 07: Stage 4- Implementation; Chapter - 08: Stage 5- Improvement; Chapter - 09: Making category management happen; Chapter - 10: What the future holds
Szczegóły
Rok wydania
2015
Oprawa
Twarda
Ilość stron
504
ISBN
9780749472306
EAN
9780749472306
Kraj produkcji
GB
Producent
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex
GB
PO22 9NQ Bognor Regis, West Sussex
GB
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Category Management in Purchasing
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