Corporate Reputation

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.Chapter 1 The Rise of Corporate Reputation Chapter 2 The Scope of Corporate Reputation Chapter 3 The Significance of Corporate Culture Chapter 4 Measuring Corporate Reputation Chapter 5 The Branding-Reputation Dilemma Chapter 6 The Rise of Corporate Brands Chapter 7 Measuring Corporate Brands Chapter 8 The Future for Brands Chapter 9 The Dimensions of Corporate Communication Chapter 10 Contexts for Corporate Communication Chapter 11 Symbols, Tools and the Media Chapter 12 Methods of Corporate Communication