Creating Lasting Value

The consequences of a primary focus on shareholders over the last few decades has emphasized that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how. ""The authors of this timely book have a great advantage over most other people who write about creating value: they've done it. Their firm, &samhoud, has accomplished what all businesses must strive for in the 21st century-creating a stimulating place to work, providing superb customer service, making important contributions to society, and earning the profits that make it all possible. "Creating Lasting Value "shows how you can do it too.""--Bo Burlingham "Editor-at-Large of "