Creativity at Work

With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organization for creativity to flourish. With a ground-breaking new study taking in 1000 participants from organizations around the world, Creativity at Work delivers astounding results, revealing common misconceptions around what creativity is and how it manifests itself and helping you to discover how to maximize your own unique approach to creativity. Providing a fascinating journey through the history of psychological thinking and an illuminating take on the neuroscience behind every idea, Creativity at Work provides tools and techniques to ensure teams and organizations can innovate effectively and sustain that competitive edge. Along with examples of creative practices in organizations around the world, this fascinating and practical guide will help you enhance your creativity, deliver and develop initiatives with confidence and ensure you are never stuck for an idea again. "This book is alive, it talks and breathes and yes, it listens!Supported by 1100 interviews there are two great chapters on creative process and the practical use of the CREATE method to address challenges. I loved the part about the brain - scientific perspectives on thinking, impediments to creative thought and then more insights on creative thinking.Ros Taylor's book is all the more readable because individual experiences are shared in short stories - her own and those of persons interviewed - and because she offers wise and practical tips at the end of each chapter. Creativity is not after all (only) about Newton and Beethoven, it's about you and me and all of us working people." -- Dimis Michaelides Keynote speaker, leadership and innovation expert