289.23
Literatura obcojęzyczna
Routledge
Crisis Communications
A Casebook Approach
Wydawnictwo:
Routledge
Oprawa: Miękka
Opis
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book?s companion website, which also includes the Instructor?s Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks.Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.Also available for use with this text is the Student Workbook to Accompany Crisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.
Szczegóły
Tytuł
Crisis Communications
Podtytuł
A Casebook Approach
Autor
Kathleen Fearn-Banks
Wydawnictwo
Wydanie
5
Rok wydania
2017
Oprawa
Miękka
Ilość stron
424
Format
15.0x23.0cm
Języki
angielski
ISBN
9781138923744
Rodzaj
Książka
Stan
Nowy
EAN
9781138923744
Dodałeś produkt do koszyka
Crisis Communications
289,23 zł
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