538.71
Książki
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Customer Relationship Management
Wydawnictwo:
Inwestycje
Opis
Customer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well as changes in the personality of markets. This book puts forward a conceptualization that attempts to not only outline CRM's domain but also to resolve the different perspectives found in educational and popular literature. The book presents assessable data - containing examples which show how the theory is applied with great success via a variety of real-life examples. This book includes inventive proven methods and will benefit anyone dealing with customers, whether directly or indirectly.
Szczegóły
Tytuł
Customer Relationship Management
Wydawnictwo
Rok wydania
2015
Ilość stron
158
Format
15.2x22.9cm
Języki
angielski
ISBN
9781632401311
Redakcja
Pepper Edward
Rodzaj
Książka
EAN
9781632401311
Kraj produkcji
PL
Producent
Swede Sp. z o.o. Sp.k.
Podmiot odpowiedzialny
ANEK SP. Z O.O.
ul. POZNAŃSKA 320
05-850 OŻARÓW MAZOWIECKI
PL
05-850 OŻARÓW MAZOWIECKI
PL
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