Cutlip and Center's Effective Public Relations

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1 Introduction to Contemporary Public Relations Chapter 2 Practitioners of Public Relations Chapter 3 Organizational Settings Chapter 4 Historical Origins and Evolution PART II FOUNDATIONS Chapter 5 Professionalism and Ethics Chapter 6 Legal Considerations Chapter 7 Theory: Adjustment and Adaptation Chapter 8 Theory: Communication and Public Opinion Chapter 9 Internal Relations and Employee Communication Chapter 10 External Media and Media Relations PART III MANAGEMENT PROCESS Chapter 11 Step One: Defining Public Relations Problems Chapter 12 Step Two: Planning and Programming Chapter 13 Step Three: Taking Action and Communicating Chapter 14 Step Four: Evaluating the Program PART IV THE PRACTICE Chapter 15 Business and Industry Chapter 16 Government and Politics Chapter 17 Military Public Affairs Chapter 18 Nonprofits and NGOs Chapter 19 Health Care Chapter 20 Education Chapter 21 Associations and Unions