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Literatura obcojęzyczna
Penguin Books
Deep Purpose
Wydawnictwo:
Penguin Books
Oprawa: Miękka
Opis
Many companies have used purpose as a corporate buzzword to appear
virtuous internally, and look good to the outside world. But a poor
understanding of the importance of real purpose can have detrimental
consequences for the profitability and sustainability of a business.
DEEP PURPOSE is the essential guide to putting purpose at the core of a
company, and in doing so, understanding its very soul. Drawing together
years of research, including analysis of multinational corporations from
Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay
Gulati has identified eight conceptual barriers that are dooming leaders
and their companies to a more superficial engagement with purpose. In
this book, he shows you how to understand and overcome these obstacles,
in order to find your company's deep purpose and supercharge its
capacity to serve all stakeholders and shareholders.
By fusing commercial and social logic, business leaders can enhance
financial performance, boost employee morale and retention, and leave a
positive mark on society. DEEP PURPOSE has the power to transform the
business landscape and usher in a new era of ethical corporate
leadership.
virtuous internally, and look good to the outside world. But a poor
understanding of the importance of real purpose can have detrimental
consequences for the profitability and sustainability of a business.
DEEP PURPOSE is the essential guide to putting purpose at the core of a
company, and in doing so, understanding its very soul. Drawing together
years of research, including analysis of multinational corporations from
Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay
Gulati has identified eight conceptual barriers that are dooming leaders
and their companies to a more superficial engagement with purpose. In
this book, he shows you how to understand and overcome these obstacles,
in order to find your company's deep purpose and supercharge its
capacity to serve all stakeholders and shareholders.
By fusing commercial and social logic, business leaders can enhance
financial performance, boost employee morale and retention, and leave a
positive mark on society. DEEP PURPOSE has the power to transform the
business landscape and usher in a new era of ethical corporate
leadership.
Szczegóły
Rok wydania
2022
Oprawa
Miękka
Ilość stron
276
Format
15.0 x 23.0 cm
Języki
angielski
ISBN
978-0-241-51340-8
Rodzaj
Książka
Stan
Nowy
EAN
9780241513408
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