81.9
Literatura obcojęzyczna
Penguin Books
Design to Grow
Wydawnictwo:
Penguin Books
Oprawa: Miękka
Opis
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship reveals the megabrand's innovative approach to business through design.Scale and agility are essential to every company's success. But large established businesses are in danger of not being able to adapt quickly enough, while even the most nimble startups fail due to their inability to scale. Tomorrow's business winners will be the ones who know how to combine the two.For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning. Over the last decade, it has focused on mastering how to use design to create agility - something most established businesses struggle with.In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at the company's design-led strategy for growth. Writing with Fast Company's Linda Tischler, he shows how any business can use the same approach to get to the next level.Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just getting started.
Szczegóły
Rok wydania
2015
Oprawa
Miękka
Ilość stron
238
Format
15.0x23.0cm
Języki
angielski
ISBN
9780241198377
Rodzaj
Książka
EAN
9780241198377
Kraj produkcji
GB
Producent
Penguin Books Limited
Podmiot odpowiedzialny
Penguin Random House Ireland Limited
Nassau Street 32 Morrison Chambers
Dublin
IE
www.penguin.co.uk
Dublin
IE
www.penguin.co.uk
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