57
Literatura obcojęzyczna
Penguin Books
Design to Grow
Wydawnictwo:
Penguin Books
Oprawa: Miękka
Opis
Tomorrow's business winners need two things: scale and agility. The answer to both is design.For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.'A handy blueprint for how any company can use design to stay ahead of the competition' The Times'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO
Szczegóły
Rok wydania
2015
Oprawa
Miękka
Ilość stron
242
Format
13.0x19.0cm
Języki
angielski
ISBN
9780241198384
Rodzaj
Książka
EAN
9780241198384
Kraj produkcji
GB
Producent
Penguin Books Limited
Podmiot odpowiedzialny
Penguin Random House Ireland Limited
Nassau Street 32 Morrison Chambers
Dublin
IE
www.penguin.co.uk
Dublin
IE
www.penguin.co.uk
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