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Random House
Deviate The Creative Power of Transforming Your Perception
Wydawnictwo:
Random House
Oprawa: Miękka
38,70 zł
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Opis
World-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a cognitive toolkit for how to succeed in a world of uncertainty.Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
Szczegóły
Tytuł
Deviate The Creative Power of Transforming Your Perception
Autor
Beau Lotto
Wydawnictwo
Rok wydania
2018
Oprawa
Miękka
Ilość stron
352
Format
13.0x19.8
Języki
angielski
ISBN
9781474601023
Rodzaj
Książka
Stan
Nowy
EAN
9781474601023
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Deviate The Creative Power of Transforming Your Perception
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