Digital State

What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? The internet has changed everything, no one needs convincing of that. Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. From explorations of how our personal data might become a remote control for the physical world to how digital technology might cure issues in modern marketing, onto the power of storytelling on digital platforms and the implications of online identity curation, the global line-up of contributors provide a provocative and practical look at the real opportunities offered in a virtual world. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before.