Directory of International Direct Marketing

Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local direct marketing environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the web. This directory is published in association with the Federation of European Direct Marketing (FEDMA) and the American Direct Marketing Association (DMA).Part 1 Direct and e-marketing - new prospectives and new opportunities: FEDMA; DMA; industry statistics - a FEDMA survey; the new marketing and advertising budgets - the shift to e-marketing; market entry techniques - use of search engines; emailing lists - bought and self-compiled; the role of the web designer; regulatory regimes - European Union, country by country, USA, others; permissions and non-permissions; measuring sales - hits and scores; regional development and the internationalization of sales. Part 2 The international direct and e-marketing country-by-country directory.