87
Literatura obcojęzyczna
Cambridge University Press
Emerging Market Multinationals
Managing Operational Challenges for Sustained International Growth
Wydawnictwo:
Cambridge University Press
Oprawa: Miękka
Opis
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
Szczegóły
Tytuł
Emerging Market Multinationals
Podtytuł
Managing Operational Challenges for Sustained International Growth
Autor
Alvaro Cuervo-Cazurra
, William Newburry
, Seung Ho Park
Wydawnictwo
Rok wydania
2019
Oprawa
Miękka
Ilość stron
222
Format
15.0x23.0cm
Języki
angielski
ISBN
9781107421523
Rodzaj
Książka
Stan
Nowy
EAN
9781107421523
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Emerging Market Multinationals
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