Entrepreneurship

For courses in entrepreneurship. A Comprehensive Guide to Business Ventures Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one's own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one's own business.Preface PART 1 Decision to Become an Entrepreneur 1. Introduction to Entrepreneurship PART 2 Developing Successful Business Ideas 3. Feasibility Analysis 4. Developing an Effective Business Model 5. Industry and Competitor Analysis 6. Writing a Business Plan PART 3 Moving from an Idea to an Entrepreneurial Firm 7. Preparing the Proper Ethical and Legal Foundation 8. Assessing a New Venture's Financial Strength and Viability 9. Building a New-Venture Team 10. Getting Financing or Funding PART 4 Managing and Growing an Entrepreneurial Firm 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Glossary Name Index Company Index Subject Index