Essential Economics for Business

Want to see economics in action? Search online for the Sloman Economics News Site - a blog that's updated several times a week with current affairs and topical stories ...all linked into your textbook so you can explore the background to the issues more deeply. Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live. Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses to illustrate how economic theory relates to real business issues. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292063904) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocatorGuided tour Preface Publisher's acknowledgements Part A INTRODUCTION Chapter 1 Business and the economic environment Part B MARKETS, DEMAND AND SUPPLY Chapter 2 The working of competitive markets Chapter 3 Demand and the consumer Chapter 4 Supply decisions in a perfectly competitive market Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS Chapter 5 Pricing and output decisions in imperfectly competitive markets Chapter 6 Business growth and strategy Chapter 7 Multinational corporations and business strategy in a global economy Chapter 8 Labour and employment Chapter 9 Government, the firm and the market Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS Chapter 10 The economy and business activity Chapter 11 National macroeconomic policy Chapter 12 The global trading environment Chapter 13 The global financial environment Web appendix Key ideas Glossary Index