120.23
Książki
Macmillan
Foundations of marketing
Wydawnictwo:
Macmillan
Oprawa: oprawa broszurowa
Opis
This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Groucutt`s passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the marketing mix beyond the traditional 4P and 7P frameworks to encompass a new 10P framework. Concise, affordable and comprehensive in content - this text is a must for all introductory marketing courses.
Szczegóły
Rok wydania
2007
Oprawa
oprawa broszurowa
Ilość stron
400
Format
19x24.5 cm
ISBN
1403903271
Rodzaj
Książka
EAN
9781403903273
Data premiery
2007-06-14
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Foundations of marketing
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