64.5
Książki
HarperCollins
Free
Wydawnictwo:
HarperCollins
Oprawa: oprawa broszurowa
Opis
Chris Anderson, editor-in-chief of Wired magazine, follows his hugely influential New York Times bestseller, THE LONG TAIL, with this indispensable account of the surprising web-driven trend that will change the face of business as we know it. In FREE, Chris Anderson charts the most surprising trend in business - the rise of giving things away not as a promotion but as a business strategy - using the fundamentals of economics, a long view of the history of business, analysis of the current rapidly changing landscape, and fascinating predictions of where we are all headed.
Szczegóły
Rok wydania
2009
Oprawa
oprawa broszurowa
Ilość stron
274
Format
13x20 cm
ISBN
9781401310011
Rodzaj
Książka
EAN
9781401310011
Data premiery
2009-07-20
Kraj produkcji
PL
Producent
HarperCollins Polska Sp. z o.o.
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