Get Up to Speed with Online Marketing

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian ONLINE MARKETING - CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT? If you want to grow your business, how do you get the word out about your product or service? By going where your market is - and these days, that's online. This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to: * Design your website - how to create a site and make sure your customers can find it * Use social media to your advantage - how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more * Create engaging online content - how to publish valuable, interesting and sharable content for your blog, podcast and website * Develop an online marketing plan - build your customised plan and measure your results Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free! 'Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.' Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association 'Should be on the desk of anyone wanting to make a success of their online presence.' Claudio Concha, Head of Digital Media, Big Lottery Fund 'If you want to use social media to build your business, this straightforward guide will help you figure out where to start.' Suzanne Kavanagh, Director of Marketing and Membership Services, Association of Learned and Professional Society Publishers 'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian 'Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.' Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media AssociationAcknowledgements About the author Preface to the second edition Introduction Part 1 Get strategic 1 Online marketing 101 2 Your online marketing plan Part 2 Get online 3 Establish a web presence How to build a website with no technical knowledge 4 Boost your search engine rankings How to increase your visibility on Google 5 Engage with email How to build an email list without annoying people Part 3 Get creative 6 Build a blog How to build trust, reputation and traffic 7 Podcast for profit How to attract an audience of loyal listeners 8 Lights, camera, action! How to produce online video on a budget 9 Show, don't tell How to showcase your business on photo sharing sites Part 4 Get out there 10 Build an online community How to choose and use social networks 11 Find fans on Facebook How to harness the world's largest network 12 Develop leads on LinkedIn How to take your business networking online 13 Tap into Twitter How to use the real-time web to build a following 14 Get on Google+ How to add people to your circle of influence 15 Pique interest with Pinterest How to use the visual web to attract attention Part 5 Get help 16 Achieve more by outsourcing How to find someone to help you achieve your vision An A-Z of online marketing Index