243
Literatura obcojęzyczna
Wiley
Global Marketing Management
Wydawnictwo:
Wiley
Oprawa: Miękka
Opis
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text?s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more ?multilateral.?Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Szczegóły
Wydanie
7
Rok wydania
2017
Oprawa
Miękka
Ilość stron
674
Format
21.0x28.0cm
Języki
angielski
ISBN
9781119586777
Rodzaj
Książka
Stan
Nowy
EAN
9781119586777
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